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Looking to enter the fastest growth category for wine in the US but don't know where to begin?
Background
Ben Parsons launched his first canned wine under The Infinite Monkey Theorem label in 2011. The launch was the climax of 12mths of R&D with Ball Corporation to ensure that the wine would not interact with the lining of the can thus compromising the product.
In over 9 years of canning Ben has seen it all. For the novice there are a myriad of decisions to make before you decide to jump into the canned wine space and a myriad of possible pitfalls. Ben can help guide clients through the canning process from grape to can to help avoid product damage and expensive product recalls. For more info and to set up a free consultation contact [email protected].
Expertise
• Wine Style selection including the decision to carbonate or not to carbonate
• Wine Spritzer and wine based cocktail development
• Hard Cider Production/Canning
• Wine Production & Sourcing bulk wine to can
• Pricing strategy
• TTB Compliance for aggregate 1liter packs (4 x 250ml cans). COLA & FORMULA
• Can design; outer package design and standing out in an increasingly crowded space
• Where to procure inventory items (cans, ends, trays, lids, cartons etc.)
• Stabilizing your wine pre canning and other shelf life concerns
• Pre and post canning analysis
• The decision to can in house (what canning line to buy) or to co-pack
• Co-packer selection
• What to look out for on the canning line
• Storage, transit and handling concerns (cans are more delicate than glass bottles!)
• Point of sales materials and other merchandizing tools
• Distributor introductions
• Importing |
